What is marketing by definition?
Marketing is the process of introducing a certain products or services, making it appealing to the consumers with the intention of selling that services or products. Marketing works by choosing the target markets through market analysis and segmentation also includes the consumer behavior.
To create a good relationship that is worthy for the consumers and the organization, marketers develop a toolkit in making decisions but is not limited to this. First is target markets, these are customers having the needs the marketer believes can be answered. Secondly the products, this includes of goods or services the consumer’s needs. Next is the promotion, this is the process of communicating the product to the market, example of this is advertising. Then distribution, it is the ways used in making the product be available to the market. Next to that is pricing, this is the method for the marketer to check and adjust the amount dispense by the market to get the product or service. Lastly, the supporting services, these includes choices that can heighten the value of the product. This is summarizing by the 4 P’s, product, price, place and promotional strategy. This was later on changed to the 7 P’s concept, product, price, place, promotion, people, positioning and packaging.
Benefits of marketing
Marketing plays a vital role both in the company or organizations and the society. No company will survive without strong marketing efforts, whether it is to bring revenue and profit to the company or to raise donations or support a cause. The society also benefit with this by creating products that meet up with society’s needs especially those that can improve life’s quality. It can also make an environment open for competition; in return will help lower the prices of the product. It can also improve the distribution process making it accessible geographically and to where there are large numbers of consumers. This can also create demand for products that will necessitate companies to increase their work force. Lastly, this can be a means to deliver messages that can influence the behaviors of the society positively for example an anti-smoking campaign advertisement.
It is the job for marketing consultants to create methods or strategies to make the product or services is known by the market, gain profit, well distributed effectively to the mark consumers. Marketing is a feasible way to introduce a new product or services to the general public and making it into a money-spinning commerce. Therefore, companies need the capability of a marketing consultant so that it can make procedures for jumpstarting and also nourishing or maintaining the success of the business. How to become a consultant, specifically in marketing is stated in steps. You have to have first a degree in business or marketing, and while at school, create a portfolio. Since marketing is a wide field specialized in the area that you are interested. It may sound a cliché but it is easy if you are in your own niche. Apply for entry-level marketing jobs, this are the jobs that will provide training and advancement, honing your skills. Develop a marketing career in 7 or more years, the more years and experience you have the better. Remember that you have to be an expert before you can become a consultant. As you slowly move towards being the consultant, continue to be updated and decide whether you will become the consultant or be your own business. Of course, now that you are in business, we do not want any legality issues, so it is necessary to get a license or certifications needed for a certain state to show your clients that you are valid. Invest brain and money on your marketing. Make sure also that you have reasonable rates for your services. Effectively manage your tasks and your time and understand that you may have a fast-pace lifestyle. Also continue to network or tap resources needed for your marketing growth.
This article was written by knowledge learned from Josh.