Tuesday, December 29, 2015

SEO: Url Submission to Search Engine

Submission of URLs to search engine is the first step to getting your site online and to get better rankings in Google. What is an URL? URL is an abbreviation for Uniform Resource Locator. It is the global address of documents and other resources on the World Wide Wed. An example of an URL is www.yoursitename.com. Eventually the search engine will find your site but this will help expedite the process.

It may take several days, weeks, and/or months for the search engines to index your page or pages. Results may also vary. And factors such as other web sites pointing to your site can affect also this time.

Submitting manually your website is highly recommended. The search engines give no guarantee of ranking your page because you have manually submitted it. It is a tool that is used to let search engines know that they have the information to share. Manually submitting your site is what Google, Yahoo, and Bing. The search engines also have implemented manual submission as best practice to protect themselves from extreme level of spam.

It is also important to submit your site’s pages to major search engine such as Google, Yahoo and Bing because other search engines may have less traffic than Google, Yahoo and Bing but they still have millions of users. Upon submitting a URL or domain name to the search engines, it could take anywhere from two to four weeks to get indexed. Sometimes your page will not be able to get indexed after submission of your site, but if this happens wait for four weeks and then resubmit the page again. It may need a lot of patience and time and effort in submitting your page so that it will get indexed in major search engine.

Here are the steps to submit URL to Google, Yahoo and Bing.
Submit your URL to Google:
Go to the following link: http://www.google.com/addurl/? Continue=/addurl
Sign in to your Google account (@gmail.com)
Type in your URL, an example is : http://www.yousitename.com
Enter the captcha text shown in the box.
Select “Add URL”

Submit your URL to Bing:
Go to the following link: http://www.bing.com/docs/submit.aspx
Type in your URL, an example is : http://www.yousitename.com
Enter the captcha text shown in the box.
Select “Add URL”

Submit your URL to Yahoo:
Go to the following link: http://search.yahoo.com/info/submit.html
Click on “Submit Your Site for Free”
You will be then redirected to Bing. Just follow the on-screen instructions for submitting your URL.

Submit your sitemap to Ask:
Ask presently does not allow you to submit URLs. However, they allow you to submit your sitemap. But Ask.com has now retired to this feature and says they will be crawling sites instead. You can submit your sitemap by pasting this URL into your browser bar and inserting your actual domain name: SITEMAP: http://www.the URL of your site map.xml. the sitemap location should be the full sitemap URL.

Friday, December 4, 2015

The World of Marketing

What is marketing by definition?
Marketing is the process of introducing a certain products or services, making it appealing to the consumers with the intention of selling that services or products.  Marketing works by choosing the target markets through market analysis and segmentation also includes the consumer behavior.

Marketing principles
To create a good relationship that is worthy for the consumers and the organization, marketers develop a toolkit in making decisions but is not limited to this. First is target markets, these are customers having the needs the marketer believes can be answered. Secondly the products, this includes of goods or services the consumer’s needs. Next is the promotion, this is the process of communicating the product to the market, example of this is advertising. Then distribution, it is the ways used in making the product be available to the market. Next to that is pricing, this is the method for the marketer to check and adjust the amount dispense by the market to get the product or service. Lastly, the supporting services, these includes choices that can heighten the value of the product. This is summarizing by the 4 P’s, product, price, place and promotional strategy. This was later on changed to the 7 P’s concept, product, price, place, promotion, people, positioning and packaging.

Benefits of marketing
Marketing plays a vital role both in the company or organizations and the society.  No company will survive without strong marketing efforts, whether it is to bring revenue and profit to the company or to raise donations or support a cause. The society also benefit with this by creating products that meet up with society’s needs especially those that can improve life’s quality. It can also make an environment open for competition; in return will help lower the prices of the product. It can also improve the distribution process making it accessible geographically and to where there are large numbers of consumers. This can also create demand for products that will necessitate companies to increase their work force. Lastly, this can be a means to deliver messages that can influence the behaviors of the society positively for example an anti-smoking campaign advertisement.

Marketing Consultant
It is the job for marketing consultants to create methods or strategies to make the product or services is known by the market, gain profit, well distributed effectively to the mark consumers. Marketing is a feasible way to introduce a new product or services to the general public and making it into a money-spinning commerce. Therefore, companies need the capability of a marketing consultant so that it can make procedures for jumpstarting and also nourishing or maintaining the success of the business. How to become a consultant, specifically in marketing is stated in steps. You have to have first a degree in business or marketing, and while at school, create a portfolio. Since marketing is a wide field specialized in the area that you are interested. It may sound a cliché but it is easy if you are in your own niche. Apply for entry-level marketing jobs, this are the jobs that will provide training and advancement, honing your skills. Develop a marketing career in 7 or more years, the more years and experience you have the better. Remember that you have to be an expert before you can become a consultant. As you slowly move towards being the consultant, continue to be updated and decide whether you will become the consultant or be your own business. Of course, now that you are in business, we do not want any legality issues, so it is necessary to get a license or certifications needed for a certain state to show your clients that you are valid. Invest brain and money on your marketing. Make sure also that you have reasonable rates for your services. Effectively manage your tasks and your time and understand that you may have a fast-pace lifestyle. Also continue to network or tap resources needed for your marketing growth.

This article was written by knowledge learned from Josh.